Google Penguin Update [2016]: How To Effectively Optimize Your Sites And Avoid The Possible Penalties?

Google is always updating its search engine algorithms and has been making SEO more and more about keeping on your toes. Whenever, a major change is around, people are more and more worried about getting their websites penalized. In order to make sure you are not on the receiving end of Google’s penalizing on the updates.

Low Quality and Duplicate Content Is  A Strict NO!

Link farms had become a problem, and Google decided to penalize them says SEO Vancouver. Link farms had been spamming some really low quality content around. So if there is one basic takeout from this article and to future proof yourself from any subsequent updates- Never compromise on the quality of your content. Always put up high quality content on your website. Also, duplicity is another problem where same content is used across multiple domains. Such practices are sure to make you ruined. So the very basic rules of content would be- Stay top quality, stay original.

Avoid Keyword Stuffing:

Relevant keywords are good, stuffed keywords are not, and Best SEO company minces no words in saying that. Your content should not have a couple of keywords stuffed every couple of lines. Your content should be authentic, original and any keywords which appear should come naturally within the context and natural flow of the article. Keyword stuffing is not going to help you in any way.

Location Is Important:

Search is not just about information anymore. Its also about service providers. Hence, you should make sure that you have updated your website with your location data properly. This helps search engines in listing your services more well in response to search engine queries. If you really want to utilize the full potential of search, you should take location data pretty seriously as all trends are suggesting, it is going to get more and more important in the coming times.

Search Is Mobile:

Search is becoming more and more mobile. You have to make sure that your website is mobile optimized in the best way possible. You cannot ignore proper mobile optimization if you want to stay ahead in the game according to SEO Vancouver.

Check The Spam On Your Website:

If you have a website, you must have been subjected to some kind of spam. Make sure that none of it stays on your website. Spam content is often duplicate and is always a red flag. So always make sure that if you have enabled user interaction on your website, the interaction is genuine and authentic.

Take Care Of Dead Links:

You have to make sure that all the information and links that are present on your website stay relevant and there are no dead links. Dead links serve no utility to anyone and hence are a strict no no.

Get Your Loading Speed Optimized:

In order to portray yourself as a serious contender in the business, always make sure that your website’s speed is optimized. You cannot have a slow loading website in the present times and expect to lead the fray. Even Google has been marking websites as ‘Slow To Load’ in its search results.

Avoiding penalties is not that tough, if you really take care to make sure that you follow the basics, and you follow them well. If you put efforts into your link building practices, and optimize your website well with high quality authentic content, you should not be that worried about your the next Google update.