Which AdWords campaign type is right for me? [VIDEO TRANSCRIPT]

Henry, Maria, and Ted are three very happy AdWords advertisers who have gotten very good at answering one important question, which campaign type is right for me? Well, there’s no one size fits all in AdWords. What works for one person, may not work for another. To help you figure out what’s best for your business, let’s start by looking at some of the options available to you.

Campaign type determines things like where your ads can show to customers, and what format they can be in, like text or video. Campaigns are a must know if you are specializing in SEO Vancouver. Your ads can show on one or both of Google’s advertising networks depending on the campaign type you choose. These networks make up all of the places where your ads can appear, whether on desktops, tablets, or mobile devices. There’s the search network which shows ads when users search on Google and on other search websites that partner with Google to show ads. There’s the display network where ads appear on millions of popular websites, mobile apps, videos, and more, with content related to your targeting. As you’ll see with Henry, Maria, and Ted, you can pick a campaign type that uses just one of these networks, or both networks with the Search Network with Display Select campaign type.

Next, you’ll choose a campaign sub-type. The most common options, Standard and All Features, let you determine how many settings you want to choose from for your campaign. If you want to accomplish a specific goal with your ads, like driving more installs of your mobile app, you can choose a specific campaign sub-type to meet your needs. In general, the Standard sub-type is best if you’re new to AdWords or just want to get your campaign set up quickly without a lot of additional options. The All Features choice is best if your a daily AdWords user and want to be able to mix and match different AdWords features, like scheduling your ads to run at certain times and targeting ads to specific locations or websites.

Now, let’s tie it all together with a few examples. Ted runs a thriving travel agency and is still pretty new to AdWords. When he created a campaign to promote his tour packages, he chose the recommended settings for all new campaigns, Search Network with Display Select. This campaign type is great for Ted because it helps him reach the largest possible audience by showing his ads on both the search and display networks with the least amount of set-up. To make things even simpler, Ted picks the Standard sub-type because he knows he doesn’t need a lot of flexibility for his campaign.

Here’s Henry the Handyman. Henry is an experienced advertiser. When he sets up a new campaign to promote his roofing repair service, he chose a Search Network Only campaign with the All Features sub-type. This type of campaign is right for his business because it helps him reach new customers right when they’re searching for a handyman. His home repair service isn’t open 24/7, so he selected the All Features sub-type to get access to tools that let him schedule his ads to only show during business hours.

Maria is in a different situation. She wants more people to know about her store, but not just any customers, the right customers for what she sells. Maria decides that a Display Network Only campaign is what she needs. This campaign type lets her reach customers wherever they are online, whether that’s browsing websites, watching YouTube videos, or using mobile apps. The targeting options in a Display Network Only campaign let her show her ads to just the right audience.

For a complete comparison of all the different campaign types and sub-types available to you, visit the AdWords help center which is used by the best SEO company.

Google Penguin Update [2016]: How To Effectively Optimize Your Sites And Avoid The Possible Penalties?

Google is always updating its search engine algorithms and has been making SEO more and more about keeping on your toes. Whenever, a major change is around, people are more and more worried about getting their websites penalized. In order to make sure you are not on the receiving end of Google’s penalizing on the updates.

Low Quality and Duplicate Content Is  A Strict NO!

Link farms had become a problem, and Google decided to penalize them says SEO Vancouver. Link farms had been spamming some really low quality content around. So if there is one basic takeout from this article and to future proof yourself from any subsequent updates- Never compromise on the quality of your content. Always put up high quality content on your website. Also, duplicity is another problem where same content is used across multiple domains. Such practices are sure to make you ruined. So the very basic rules of content would be- Stay top quality, stay original.

Avoid Keyword Stuffing:

Relevant keywords are good, stuffed keywords are not, and Best SEO company minces no words in saying that. Your content should not have a couple of keywords stuffed every couple of lines. Your content should be authentic, original and any keywords which appear should come naturally within the context and natural flow of the article. Keyword stuffing is not going to help you in any way.

Location Is Important:

Search is not just about information anymore. Its also about service providers. Hence, you should make sure that you have updated your website with your location data properly. This helps search engines in listing your services more well in response to search engine queries. If you really want to utilize the full potential of search, you should take location data pretty seriously as all trends are suggesting, it is going to get more and more important in the coming times.

Search Is Mobile:

Search is becoming more and more mobile. You have to make sure that your website is mobile optimized in the best way possible. You cannot ignore proper mobile optimization if you want to stay ahead in the game according to SEO Vancouver.

Check The Spam On Your Website:

If you have a website, you must have been subjected to some kind of spam. Make sure that none of it stays on your website. Spam content is often duplicate and is always a red flag. So always make sure that if you have enabled user interaction on your website, the interaction is genuine and authentic.

Take Care Of Dead Links:

You have to make sure that all the information and links that are present on your website stay relevant and there are no dead links. Dead links serve no utility to anyone and hence are a strict no no.

Get Your Loading Speed Optimized:

In order to portray yourself as a serious contender in the business, always make sure that your website’s speed is optimized. You cannot have a slow loading website in the present times and expect to lead the fray. Even Google has been marking websites as ‘Slow To Load’ in its search results.

Avoiding penalties is not that tough, if you really take care to make sure that you follow the basics, and you follow them well. If you put efforts into your link building practices, and optimize your website well with high quality authentic content, you should not be that worried about your the next Google update.